What Is an MBA in Marketing?
MBA in Marketing is a concentration in the MBA (i.e., Master’s Degree in Business Administration) is one of the most sought out post-graduate programs. Students under this program create products by studying customers’ behaviour towards the things that they are most likely to buy. This degree in marketing preps you not only for a career in marketing but also for the ones in various other fields. An MBA professional in marketing has a lot of knowledge that they can be considered a specialist altogether.
Different Courses under MBA in Marketing
|Management Concepts||Cost and Management Accounting|
|Business Environment||Marketing Management|
|Quantitative Techniques in Management||Consumer Behaviour|
|Managerial Economics||Production & Operations Management|
|Statistical Analysis & Operations Research||Advertising Management|
|Managerial Communication||Human Resource Management|
|Financial Management||Accounting and Managerial Decisions|
|Strategic Management||Management Information System|
|Entrepreneurship Development||Product and Brand Management|
|International Business||Sales and Distribution Management|
|Industrial Marketing||Integrated Marketing Communication|
|Retail Management||Logistics and Supply Chain Management|
|E-Commerce||Total Quality Management|
|Service Marketing and CRM||Management Control Systems|
Advantages of MBA in Marketing
Marketing will never become obsolete
The most important reason that explains why an MBA in marketing is a wise career move for any interested individual is that everything in today’s era is commercialized and will continue to be so forever. Marketing will be the core standard for all businesses regardless of any and every major technological shift. Firms & brands will always be required to market their services/products in order to attract the interest and loyalty of their target consumers.
Thus, this specialization shall never go out of style or be a waste of money, and one will never find themselves in between jobs. Moreover, companies are always on the lookout for bright young marketing professionals because they are the ones that come up with innovative ideas and solutions. Professionals with an MBA in marketing degree are typically an asset to their employers.
Learn & Earn together
Do you feel like you need to upgrade yourself to get better job prospects? And, you can do just that with an online MBA in marketing course from the comfort of your home. These courses are top-notch and look impressive on your CV.
Abundancy of choices
Companies from every sector hire marketing teams, may it be makeup, retail, fashion, healthcare, banking, telecommunication, automobile, or publishing. There is a plethora of products and services being channelled across the whole market on a daily basis. It only makes sense for you to get an MBA in marketing at this point in time. If you feel like the industry you’re in isn’t the right fit, you can always try other prospective sectors since your degree provides enough flexibility in career options.
Excitement & Flexibility
Marketing of any sort will always keep you on the move. This means that you’ll always be busy studying new trends, researching & analysing, brainstorming, planning and communicating your ideas with other marketers. You will be faced with different challenges every day and so will you get the chance to resolve them however you plan. So, you need to take up marketing if you are one who enjoys solving problems and wants something new on his/her plate every single day!
Earning money will almost never be an issue for an MBA professional as marketing jobs sure tend to pay well. An MBA in marketing helps lay down the foundation for a bright career & also get you exceptionally well-paying jobs. An Executive PGPM in Marketing helps bring home the best income packages. The average salary of a new MBA marketing employee is around 7-8 lakh rupees. You can earn compensations up to brackets of two million if we count promotions & seniority.
The Knowledge you need
Any and every aspirant needs the knowledge to get into the higher division of career opportunities. With an MBA in marketing degree, you can have this knowledge by learning brand management, consumer behaviour, consumer psyche, market research, marketing trends, and also finance & economy. You also acquire vital skills such as risk assessment, business administration, logical analogy and sometimes even crisis management.
Top MBA in Marketing Programs
- SP Jain Institute of Management and Research, Mumbai
- Institute of Management Technology, Ghaziabad
- Xavier Institute of Social Service, Ranchi
- N.L.Dalmia Institute of Management Studies and Research
- NIILM Centre for Management Studies
In the United States of America:
- Northwestern University (Kellogg)
- University of Pennsylvania (Wharton)
- Stanford University
- The University of Michigan – Ann Arbor (Ross)
- Duke University (Fuqua)
To get an education loan for MBA in Marketing click here.
Prospective Jobs you could with an MBA in Marketing
- Asset Manager
- Marketing Manager
- Channel Head
- Competitive Marketing
- Media Planner
- Brand Manager
- Corporate Communications Head
- Digital Marketing Manager
- Customer Relationship Management
- Market Research Analyst
Advertising, academic, FMCG sector, banking, IT industry, retail, consultancy, and even hospitality sector job opportunities are available. These jobs are available in the public as well as private sectors.
FAQs about MBA in Marketing
✅ Is it worth doing MBA in Marketing?
✅ What is the salary of an MBA in marketing?
Salary in India (Estimation)
|Senior Business Analyst||₹994,495|
Business Development Manager
Business Development Executive
✅ Which is better CA or MBA?
The CA certification or an MBA degree has to be decided only by pursuing your area of interest and the sector you want to work in. MBA professionals get more diversity in career options whereas the scope of work for a CA is mostly in the field of accounting & finance.
✅ What is the minimum Eligibility Criteria to get an MBA in Marketing?
- Aspirants should have completed a bachelor’s degree or more from a recognized college or university.
- They must have a score of more than at least 50% marks in their previous degree program.
- Some of the colleges allow relaxation of about 5.0% to the reserved sections.
✅ What are the major skills required by an MBA in Marketing professional?
- Strategic thinking
- Interpersonal skills
- Entrepreneurial skills
- Communication skills
- Leadership skills
Table of Contents
- 1 What Is an MBA in Marketing?
- 2 Different Courses under MBA in Marketing
- 3 Advantages of MBA in Marketing
- 4 Top MBA in Marketing Programs
- 5 Prospective Jobs you could with an MBA in Marketing
- 6 FAQs about MBA in Marketing