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DIGITAL MARKETING JOB BRIEF

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

MUST HAVE SKILLS

  • Proven Lead Generation Experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

ROLES AND RESPONSIBILITIES

  • To generate Leads/ Business development
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

KEY SKILLS

Digital Marketing, Lead Generation, PPC, SMM, Campaign Management, Google Ads

WORKING SHIFT: DAY | JOB TYPE: FULL TIME

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