It has been noticed that the resurgence in advertising volumes have been showcased on the General Entertainment Channel (GECs) in the period of the third and fourth quarter of the year.
The report says that the TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre report, the year experienced a growth of 3.6% as compared to 2019.
According to the report, average ad volumes on GECs came together during the unlock down period after a drop in April-May 20 because of the pandemic. Oct- Nov witnessed the highest share due to the festive period.
The GEC genre holds coverage of an entire year of the ad volume shares in the year 2016-2020. Moreover, 2019 witnessed the highest share of GEC Ad Volume i.e. 28%
The report also states that the count of advertisers and brands has fallen by 38% in Q2’20 that recovers up to 48% and 58% respectively in Q’20 over Q2’20.
It has been noticed that the sectors category, the Personal Care industry has been ranking with a 25% share of ad volume which is reportedly followed by F&B by 22% share. Moreover, the leading sectors are combined added with a 57% share of ad volume that was top in 2019.
The Toilet Soaps is impressively leading among the top 10 categories of GEC Genre with 9% Ad Volumes share in 2020. Also, Toilet Soaps, Washing Powder, and Tea categories belong to the Food & Beverages sector whereas the Biscuits category was new in the top list categories of 10 replacing Hair Oils.
The Ecom-Media/ Social Media category witnessed the highest increase in ad second ages. This has been followed by the leading Milk Beverages companies in 2020. According to the growth, the hand sanitizer sector has the highest growth followed by a Range of Toiletries with 6x growth.