Citroen teams up with CarWale to deliver new SUVs
For the last-mile delivery of its flagship vehicle model, the new Citroen C5 Aircross SUV, that has worked with CarWale, a platform that offers clients information about new car prices and other associated issues.
According to a press statement issued on Monday, consumers who purchase the car through a 100% direct online selling model will now have the option of having it delivered to their homes. 
Bangalore, Ahmedabad, Chennai, Mumbai, Pune, Hyderabad, Kolkata, Delhi, Kochi, and Gurugram are among the ten cities where Citroen has showrooms. It has established a 100% direct online ordering option for its flagship model for customers outside of these cities.
Customers in over 50 Indian cities will be served by this online project, which will include a dedicated test drive fleet, an e-sales advisor, a virtual product demo, and a doorstep delivery service, according to the press release.
“This agreement gives a unique opportunity for us to further expand our set of offerings in the automotive market and enables us to take another step toward producing and building products and services for our clients,” said CarWale CEO Banwari Lal Sharma.
Apart from delivering the vehicle to the customer’s doorstep, CarWale will also assist the customer in getting the vehicle registered at the nearest Regional Transport Office, according to the agreement.”Citroen’s seamless, omnichannel brand experience includes a 100% direct internet selling methodology.
We anticipate that as India’s digitalization progresses, this direct online selling strategy would gain traction quickly “SaurabhVatsa, Citroen India’s Head-BrandCitroen, stated.
He noted that the company’s last-mile delivery relationship with CarWale for the new C5 Aircross SUV aligns well with the company’s brand strategy of Citroen 360° comfort to enhance the total customer experience.
