With the world going fearfully digital in all aspects of life, banking services have also gotten digital so that we can sit at home and perform transactions. Most of the banks, today, have mobile applications that are used to make payments. ICICI Bank, one of India’s largest and most trusted banks has also launched an iMobile Pay App to keep up.
The app is said to have combined some of the important facilities of a payment app. It allows customers to pay with any other UPI ID. This is an important and unique feature as most payments today are done through UPI IDs. Paying bills and doing recharges have also been enabled through this app. In fact, this online payment system has been on ties with Google Pay, PhonePe, etc.
The banking app eliminates the need to maintain multiple payment apps, as all of it can be done from the former easily. People with other payment apps can link those to this iMobile app to avoid further confusion.
Another striking feature that has been enabled in this banking service is that it enables the users to pay contacts by making their UPI IDs visible. This feature is considered very unique and beneficial.
Anup Bagchi, who is the Executive Director of ICICI Bank has said that ICICI Bank is dedicated to finding new ways to make banking easier for its customers. The banking app allows other bankers to link their accounts as well. By doing this ICICI Bank has successfully increased the clientele on their bank. One must sign up for the banking service, link his or her savings account, and generate a UPI ID to start using the services of the app.
ICICI Bank has successfully taken a step towards the goal, that is digital India. We are yet to see how the app functions and whether it fulfills the expectations of its customers.