Tata Consultancy Services (TCS) launched a new brand statement, titled ‘Building on Belief,’ to communicate its mission and customer relationship for the next decade of transformation-led progress.
TCS’s MD & CEO, Mr. Rajesh Gopinathan, commented on the change, saying that every breakthrough and transformational journey starts with the expectation that it will make the world a better place. The company is striving with its consumers to help them realize that belief as well as their meaning. “It represents our bold optimism as we embark on our next decade of growth,” he said.
The new brand vision encapsulates TCS’s active and collaborative role in long-term customer relationships, leveraging contextual experience, investments in research and innovation, and technology expertise to help them evolve and achieve their purpose-led transformation goals.
TCS’s chief marketing officer, Rajashree R, said, “For decades, we have partnered with our customers with a common purpose-leveraging the power of creativity, information, and technology to transform businesses.”
Our new brand articulation and mission statement pave the way for us to collaborate with our consumers as growth and transformation partners, bringing together our contextual experience and expertise to assist them in mastering their journey.”
