YES Bank in Partnership with Aditya Birla Wellness Private Limited

YES Bank has recently made an announcement of its partnership with the most reputed industrial firm Aditya Birla Wellness Private Limited to Launch. This partnership is made with a mission to open ‘YES BANK Wellness’ and ‘YES BANK Wellness Plus’. This initiative by the bank will be mostly run with the aim of providing holistic health, self-care, and wellness to consumers. 

As consumers are constantly facing some new realities of working from home, home-schooling, and zero physical contact with loved ones and colleagues, this is considered an innovative step toward encouraging and promoting self-care, mental health, physical well-being. Consumers are happy to get these complementary health benefits by encountering wellness on the Aditya Birla Multiply App. 

This mobile app efficiently operates to avail complimentary benefits such as round the clock doctor, health check-up, and counselor helpline, in-studio or workout sessions which are done at home. 

Rajanish Prabhu, Business Head at Credit Cards and Merchant Acquisition made a statement and they are willing to partner with Aditya Birla Wellness and provide consumers a unique wellness credit card with discounted offers and rewards on the goods. Moreover, they are also putting on their efforts to the new normal, that prioritizes health and well-being as individuals and team both. 

YES Bank and Aditya Birla Wellness mostly comprise the individual technology efforts and strong customer base connected to raise the business from this initiative and new market segment. 

Murtuza Arsiwala, Head at Aditya Birla Wellness Private Limited asserts that they are excited to announce their association with YES Bank for the launch of co-branded wellness credit card and look further to fulfilling their promised gold on developing healthy India. 

The team is also aiming to influence, motivate, and take the maximum initiative to achieve their health and wellness goals by living a deserving life. 


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