YES BANK has teamed up with Salesforce, a global leader in customer relations management, to build a next-generation technology platform to sustain its lending business. A private lender is the first bank in the country to partner with Salesforce to obtain a loan and process it. The partnership aims to engage customers with integrated experience and drive the leading sales growth for the borrower, the bank said in a statement.
The Salesforce lending system for commercial banks will help the bank to provide customized solutions and connected banking experiences to consumers in all areas. YES BANK’s ability to process high loan applications through improved automation and further integration of APIs will be strengthened. The new system will be faster and easier than a personal loan process. The timing of the loan application change period will be improved, the bank said. It will also enable the bank to introduce a new range of new products and services to support the changing needs of customers faster than before.
With this new relationship, the internal and external environment of the bank will also be empowered. Bank affiliates, partners, retailers, and developers, among others, could use the platform for faster realization in the real estate market, the lender said in a statement.
The platform will also develop new partnerships within the bank, providing the bank’s employees from relationship management to loan managers and risk managers, with an integrated portfolio of their customers’ portfolio and improved robustness in providing customized digital solutions, YES BANK said.
Commenting on the new partnership, Prashant Kumar, MD, and CEO, YES BANK, said, We look forward to advancing innovation through the Salesforce ecosystem that will benefit our customers, thus accelerating the bank’s growth journey towards commercial and business dynamics. SME in December 2023. The collaboration demonstrates our commitment to developing our digital skills and technology to deliver personal and secure consumer information. By integrating our potential partnerships, we now have a clearer way forward to building new customer, partner, and staff experiences, he added.
Salesforce is excited and proud to partner with YES BANK on their digital transformation journey to empower the lending business that sells in India. From building the efficiency of back offices to promoting the personal experience of end-users, we look forward to a satisfying partnership with YES BANK, said Arundhati Bhattacharya, CEO, and chairman, Salesforce India.