Expansion of Hero Moto Corp in Two Wheeler Line-Up
After witnessing the shift towards the high capacity engines in the scooter market, Hero Moto Corp. has decided to increase their two wheeler production line up at great scale. Scooters with 125 cc which had occupied 20% of the two wheeler market so far, has got huge demand in the market due to which sales have been increased by 75% since April this year.
The maker of the Splendor and Passion motorcycles had announced their aim to enter the premium motorcycles and scooter market. In July it has launched 200 motorcycles, and on Monday, introduced a new 125 cc scooter, Destini. With this, it has four scooter models in its portfolio.
Hero Moto Corp is going to launch their new product in the market named Maestro Edge 125 in both 125cc and 110cc segment. The company has occupied 60% of India’s motorcycle market. However, 10.42% in the scooter market.
In this fiscal year, the company’s scooter sales growth had fallen to 12% i.e., 3.43 lakh units, whereas the scooter market has got 5 % growth in India.
Destini 125, comes with two variants with its unique features and priced at Rs 54,650/- and Rs 57,500 /- respectively. Two Wheeler among 125 cc segment is the main focus of the company. The estimated production will reach 1 Lakh units per month.
In this festive season, Destini 125 and other scooters in 125 cc segment will make a great impact in the market and get huge sales. For Hero Moto Corp. Destini 125 will be the strong contender in the scooter segment and bring their presence back in the two wheeler market.
With the increase in the huge demand in the scooter segment, two wheelers will be the main attraction of sales in the automobile sector.