Honda stops Brio's production, Amaze to be its entry-level car in the country
Japanese carmaker Honda has stopped the creation of its entry-level hatchback Brio in India, cutting short the vehicle's over a 7-year long stint in India
Honda Cars India, the organization's entirely claimed backup, plans to maximize sales, as well as visibility of its compact sedan, Amaze which would now be its entry-level offering in the Indian market.
As per Honda Cars India Senior Vice President and Director (Sales and Marketing), Rajesh Goel told PTI.
"Our entry car is now Amaze. We have stopped production of Brio, as well as of as of now we do not intend to bring next-generation Brio into India,"
Client preference has started to shift towards comparatively bigger models, a trend similar to other worldwide markets.
As per Goyal - "A sedan was the top seller in India last year. It is a typical motorization cycle followed in every country as well as it's just that in India the upgradation pace is much slower than other countries,"
Hypothetically, this change ought to have happened 6-7 years sooner, he included.
When asked if the company would like to bring in any new entry-level model in Brio's place, Goyal said: "Amaze is going to be our entry model in the Indian market."
Jazz and WR-V are the other two models which would cater to the small car requirements, he included.
Honda had launched Brio in 2011 September and had sold around 97,000 units till date.
In 2017, the automaker had stopped selling its multi-purpose vehicle (MPV) Mobilio in the country due to poor demand. Launched in 2014 July in the country, Honda had sold a total of 40,789 units of Mobilio in the country.