Skoda Kushaq- A reboot for Skoda
The Czech carmaker with their Kushaq aim at carving the niche for themselves in the 10-20 lakh SUV space, not challenging the Koreans. It is very tough and almost next to impossible to beat the Koreans in the 10-20 lakh SUV space. Hyundai Creta and Kia Seltos are the two major cars that have captured the market as SUV spaces, with about 1 lakh sales in January- May 2021, despite the lockdown. 
Skoda realises this well and that is the reason they did not attempt to directly take on these SUVs, instead, they created a niche for themselves in the space. It is the first vehicle to be developed under Volkswagen group’s India 2.0 project that was announced in 2018.
Volkswagen has made huge investments of over 1 billion euros from 2019 till 2021 to increase their presence in India, this will be led by the group firm Skoda Auto. The name Kushaq has been derived from the Sanskrit word for king, that is, Kushak, but the last alphabet was replaced by Skoda from ‘K’ to ‘Q’.
It is not as big as Cret, it is shorter in length, but as Creta and Kushaq have a huge presence on the road, Kushaq looks like a raised crossover SUV, from certain angles.
