Return to normalcy is expected soon: HDFC bank MD Mr Aditya Puri

Mitigating the impact of COVID-19 will be one of the biggest challenges of our time. To keep the services going while reducing the risk of the lives of the people working for the organisation will not be an easy task. Most companies have adopted the updated way of working that have left their offices, factories, stores, and other facilities shut.

With rising economic disturbances, the executives are increasingly guarded in their outlook. Amidst these challenging times, HDFC bank has curated offers to tackle the financial issues faced by their customers. 

Festive offers during the pandemic: Brought to by HDFC bank.HDFC bank

On Wednesday, HDFC bank’s Managing Director, Mr. Aditya Puri said that ‘Return to normalcy is expected soon’.

With the launching of their Second Edition of the bank’s “Festival Treats” offer, Mr. Puri also proposed that customers will very soon recover from the after-effects of the lockdown and return to the buying mode.

The pandemic has led us to chaos and confusion, we have to stay with it for some time, but we have to accept the current situations and work towards making the best out of this situation. We aim to shake off the gloom and learn to live with the new normal. Problems are meant to come and go with the pace of time. A person can either live with it or criticize it at all times.

Mr. Puri emphasized that the businesses are getting back on track and moving forward to get back to pre-COVID level.

On HDFC’s “Festival Treats” platform, the customers can get special deals on all the banking products, from loans and credit cards. Along with that, more than 1000 offers from outstanding sellers across product divisions. An excellent initiative that would help many individuals and entities during the pandemic.

Additionally, it has over 2,000 offers for customers in the semi-urban and rural areas. This pandemic will continue to stay for a while, and people have to adapt themselves to live with it. As far as “Festival Treat” is involved, customers are pretty exhausted and tired of all the doom and gloom. People have started to spend money, and going ahead, one might witness the demand restoring to the pre-COVID level.

Mr. Puri also added that by offering a 30 to 35% discount on our festival treat platform, they anticipate a positive response from the customers. Taking into account the current COVID-19 situation, all the deals and offers this year have been offered digitally in addition to branches, partner stores and dealerships, said HDFC Bank.

With the success of their “Summer Treats” festival, the bank expects a good number of customers to acknowledge their “Festival Treats” as well. From the past two to three months, the financial organizations have seen a comeback in customer’s interest and buying patterns. The pattern is estimated to continue through the festival season as well stated by Mr. Parag Rao, Country-Head (Merchant Acquiring Service and Marketing, HDFC).

In addition to this, he also stated that during September the 80 to 90% of the business of the financial organizations have returned to pre- COVID level. It is going to be a time-consuming process, but the expectations are relatively high.

The customers had blocked their purchases during the lockdown and prevented them from spending too much. It can be due to the reduced income levels that the demand was adversely impacted initially but gradually came back to its average level.

These are all uncertain times that the world has witnessed. Even during this pandemic, the people of a country have shown courage and elasticity.

Read: HDFC Bank to eye on ten-fold fiscal growth of merchant section within 3 years.


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